David Miller Arts Policy International Art Treasures Web Magazine October 2003

David Miller's Art Policy

Action Plan for Arts, Culture and Heritage

There is universal recognition that the arts contribute significantly to the economic, spiritual and cultural well-being of all great cities – and Toronto is no exception.

Toronto has been known across North America as an exciting, vibrant city, with an arts community which adds immeasurable richness to the cultural wealth of the province and contributes billions of dollars annually to the economy.

Toronto has an incredibly rich pool of talent and resources. There are over 190,000 culture jobs in this city, generating more than $9 billion of economic activity. The film and television production industry alone provides 28,000 jobs, making it one of the largest employers in the city.

City government plays an important role in supporting Toronto’s cultural life. Almost one third of Toronto’s cultural facilities are directly owned by the City. Council recently adopted the Culture Plan for the Creative City, a plan that lays out ideas and initiatives to strengthen this important sector.

Toronto is on the cusp of a cultural renaissance. Major cultural institutions in Toronto are undergoing a physical renewal and expansion with new construction and renovations of facilities such as the Art Gallery of Ontario, the Royal Ontario Museum, the new Opera House and more.

Although money is being spent on buildings, we lag far behind in the support we give to our artists. From 1990 to 2000 the City’s funding for the arts fell by 35 per cent. It is estimated that Toronto is losing some $3.4 billion annually in tourism because visitors find our attractions stale and tired.

Toronto spends less per capita on arts and culture than other major cities which do not depend solely on the property tax base to fund the arts. For example, both Montreal and Vancouver have a hotel levy, a nominal fee added to the cost of hotel rooms that helps fund marketing for arts and cultural activities.

I have seen first hand how the arts community can help revitalize our neighbourhoods and our economy. Revitalizing our arts and cultural industries will benefit the whole city.

As Mayor, I will be a visible and active arts supporter, participating enthusiastically in the cultural riches our city has to offer

I will:

  • Convene and chair the Mayor’s Council on Arts and Culture
  • Strengthen our investment in the arts and make Toronto more film friendly
  • Ensure that people in the city’s neighbourhoods and ethno cultural communities have access to cultural activities that are relevant to them
  • Keep the City front and centre as an active participant in the cultural renaissance, which is an essential element in the renewal of Toronto

The Mayor’s Council on Arts and Culture will have representation from the private sector, the not-for-profit community and all our diverse ethno-cultural organizations and individuals. It will provide advice on:

  • Implementation of the City of Toronto’s Culture Plan for the Creative City
  • Building or enhancing partnerships with Toronto’s corporate sector
  • Action we can take to ensure our film and television industry remains strong and competitive
  • Action we can take to help large and small arts, cultural and heritage groups strengthen their organizations and resources
  • Action we can take to take advantage of Toronto’s rich multicultural heritage and new forms of expression
  • Improving the way we recognize artistic accomplishment
  • Action we can take to ensure that arts, culture and heritage issues are taken into consideration on all significant public projects.

Strengthening our investment in the arts will benefit the city’s economy and its vibrancy. As Mayor I will:

  • Implement the City’s Culture Plan, including increasing funding to the Toronto Arts Council by 25 per cent ($2 million) and developing tax incentives for heritage preservation.
  • Work with the Board of Trade, Tourism Toronto and the Greater Toronto Hotel Association to get authority from the Province to implement a hotel levy. A portion of the revenue generated would be used to significantly increase funding for arts, cultural and heritage programs and on marketing our attractions.
  • Encourage the conservation of heritage buildings and sites by:
    • supporting the preservation of heritage neighbourhoods where designation has been requested
    • giving Ontario Heritage Board designations additional weight for applications to the Ontario Municipal Board
    • strengthening the City’s Heritage Tax Grant program to encourage heritage conservation work
  • Improve access to City-owned space at below market rents for practicing artists and non-profit arts groups.
  • Bring the Toronto Film and Television Office into the Mayor’s office and create one-stop shopping for permits, parking, police and other services.

Film and television production is more than a $1 billion dollar industry in Toronto. But film and television production is a more transient and competitive industry than most. Because of its economic importance, we should do whatever we can to make Toronto as film friendly as possible.

Ensuring access to arts and cultural activities for people throughout the city by:

  • Creating a reasonably priced arts pass that offers access to a variety of cultural venues and events (for instance the Science Centre, AGO, festivals, music and theatre events)
  • Creating a Cultural Metropass which would provide cultural attractions as part of a TTC pass and improve accessibility for residents from all parts of this city
  • Implementing a Summer Celebration of the Arts annually from May to September to showcase and promote existing and new festivals and multicultural events occurring across the city
  • Promoting the establishment and expansion of programs in local communities to make the arts available to children, seniors and economically disadvantaged individuals
  • Recognizing that the arts can spark community revitalization in Toronto’s neighbourhoods and making provision of cultural facilities a key part of neighbourhood planning
  • Working to establish cultural hubs with studio and performing spaces throughout Toronto, with an emphasis on the needs of arts and cultural communities outside the central core
  • Working with the Toronto Waterfront Revitalization Corporation to help build the Museum of Toronto on Toronto’s waterfront to celebrate the many Aboriginal and ethno-racial cultures that have made this one of the most multicultural cities in the world

Keeping the City front and centre as an active participant in the cultural renaissance, which is an essential element in the renewal of this City. I will accomplish this by:

  • Encouraging corporate partners to support arts access programs such as making cheap tickets available for young people and seniors
  • Encouraging partnerships between Parks and Recreation, Toronto Regional Conservation Authority and local arts groups to promote the use of public parks, trails, and natural regeneration areas throughout the city as places of cultural engagement and discovery through performances, nature walks and historical tours
  • Developing partnerships with youth groups, school boards, local arts service groups, ethno-racial and community groups and social service groups to link Toronto’s youth to arts, culture and heritage programs across the city
  • Strengthening Toronto’s relationship with the federal government and
    • advocating for improved income tax incentives for those who support arts, culture and heritage
    • Urging the federal government to divert a portion of the GST on places of amusement for five years to encourage cultural development
  • Strengthen Toronto’s relationship with the provincial government and urging it to:
    • restore the Ontario Arts Council’s budget to 1994 levels
    • implement tax incentive zones in Toronto to encourage cultural industries and clusters of complementary cultural businesses
    • divert 2 per cent of the PST on places of amusement for five years to encourage cultural development
    • strengthen tax incentives for heritage preservation and conservation and adaptive re-use of private and public sites such as the Distillery District and the Roundhouse
  • Strengthen cultural exchanges with national and international cities that promote and create a better understanding of the participating cities’ arts, culture and heritage communities

Conclusion

Toronto’s arts, culture and heritage help define our City and make it a great place to live, work and visit. Major cultural capital projects are driving a cultural revitalization but we must take action to ensure this momentum is not lost. As Mayor I will provide the leadership that will help all Torontonians benefit from this cultural renewal. My action plan uses existing City resources creatively and encourages partnerships with the private and non-profit sectors. I am also calling on our provincial and federal governments to provide Toronto with the tools and support it needs to make sure the City’s position as Canada’s cultural capital and economic engine is protected and enhanced. My vision of a culturally revitalized city is critical to keeping Toronto a great place to live, work and visit.

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