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Heffel Auction House

Title: Chipmunks
Artist: John Seerey-Lester (b 1945 Manchester, England)
© www.heffel.com 2003
All aboard! Art auctioning has moved to the internet. Fine art at auction
prices is now available to you from the comfort of your own home! Art
Auctions are now accessible to everyone and not just to those who are
able to attend the 'name' auctions in New York and London. Now you can
research, register, and bid online.
One of the leader's in the field of Online Auctions is Heffel Fine
Art Auction House, which proudly conducts a monthly auction online. The
Heffel family has been in the Art business for generations. They began
in 1978 when Kenneth G. Heffel an industrialist and art collector founded
Heffel Art Gallery in Vancouver. His sons David and Robert took over
the family business after Kenneth's untimely passing in 1987. Since
then they have continued to expand the business. While dominating
the Canadian Art Market, Heffel has sold works from artists including
Picasso, Moore and Zao Wou-ki.
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Title: Eagle Plume - Blood
Artist: Harley Brown
(b. 1939 Alberta, Canada)
© www.heffel.com 2003
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Heffel Fine Art Auction began holding bi-annual auction events
in 1995. These events developed into monthly online auctions.
“Heffel.com Online Auction” were launched in September 1999.
The current online auction (August) is typical of the Heffel
process. It features specific themes, in this case Western and
Native Art as well as wildlife themes.
Their September auction will feature modern international prints
and the work of Canadian master printmakers Sybil Andrews and
W.J. Phillips.
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The secret of Heffel Fine Art Auction House's success in the online
auction market is easily understood from one visit to their web site.
They orient their services to the client. David Heffel, President of
Heffel Fine Art Auction House says, “Our philosophy is to make the online
auction replicate the live auction experience as much as possible. The
primary difference is in the live auction, we sell a 'lot' about every
thirty seconds. In the online auction the time line is stretched out
and everything in the auction closes at the same time, as opposed to
a live auction where you go in a one-lot sequence.”
There is a secured online registration form that is easy to fill out
and submit. For those who do not wish to provide financial/credit card
information over the web they may provide this information via fax,
telephone or snail mail. Thus, registration is simplified and accommodates
the client's preferences.
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Title: Early Snow, Coast Range
Artist: John Innes
(Canadian 1863-1941)
© www.heffel.com 2003
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The auctions are conducted at a specific time – but Heffel has
managed to incorporate normal auction functionality in their web
site. An absentee bid is easily arranged and managed. The client
chooses the terms of the bid. David happily proclaims, “Our website
is great and we spent a lot of time on it.” David adds, “We're
very proud of it and we try to put a lot of background material."
Not only does the site include history, but it is also enriched
by use of streaming video.
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The art is available for viewing online. For those who want a closer
look, arrangements can be made to visit the studios in either Toronto
or Vancouver. Heffel requires that the artwork be claimed within 7 days
but even helps with that for foreign buyers. As David explains, “An
out of town buyer would submit a shipping form for the lot, which we
then refer to the appropriate shipping company. We take the cheapest
and most streamlined [method] in facilitating a shipment of the work.”
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