Heffel Fine Art Auction House International Art Treasures Web Magazine September 2003

Heffel Fine Art Auction House - IATWM Auction Action September 2003

Heffel Auction House

Chipmunnks by John Seerey-Lester Heffel Fine Art Auction
Title: Chipmunks
Artist: John Seerey-Lester (b 1945 Manchester, England)
© www.heffel.com 2003

All aboard! Art auctioning has moved to the internet. Fine art at auction prices is now available to you from the comfort of your own home! Art Auctions are now accessible to everyone and not just to those who are able to attend the 'name' auctions in New York and London. Now you can research, register, and bid online.

One of the leader's in the field of Online Auctions is Heffel Fine Art Auction House, which proudly conducts a monthly auction online. The Heffel family has been in the Art business for generations. They began in 1978 when Kenneth G. Heffel an industrialist and art collector founded Heffel Art Gallery in Vancouver. His sons David and Robert took over the family business after Kenneth's untimely passing in 1987. Since then they have continued to expand the business. While dominating the Canadian Art Market, Heffel has sold works from artists including Picasso, Moore and Zao Wou-ki.

Eagle Plume - Blood by Harley Brown Heffel Fine Art Auction
Title: Eagle Plume - Blood
Artist: Harley Brown
(b. 1939 Alberta, Canada)
© www.heffel.com 2003

Heffel Fine Art Auction began holding bi-annual auction events in 1995. These events developed into monthly online auctions. “Heffel.com Online Auction” were launched in September 1999.

The current online auction (August) is typical of the Heffel process. It features specific themes, in this case Western and Native Art as well as wildlife themes.

Their September auction will feature modern international prints and the work of Canadian master printmakers Sybil Andrews and W.J. Phillips.

The secret of Heffel Fine Art Auction House's success in the online auction market is easily understood from one visit to their web site. They orient their services to the client. David Heffel, President of Heffel Fine Art Auction House says, “Our philosophy is to make the online auction replicate the live auction experience as much as possible. The primary difference is in the live auction, we sell a 'lot' about every thirty seconds. In the online auction the time line is stretched out and everything in the auction closes at the same time, as opposed to a live auction where you go in a one-lot sequence.”

There is a secured online registration form that is easy to fill out and submit. For those who do not wish to provide financial/credit card information over the web they may provide this information via fax, telephone or snail mail. Thus, registration is simplified and accommodates the client's preferences.

Early Snow, Coast Range by John Innes Heffel Fine Art Auction
Title: Early Snow, Coast Range
Artist: John Innes
(Canadian 1863-1941)
© www.heffel.com 2003

The auctions are conducted at a specific time – but Heffel has managed to incorporate normal auction functionality in their web site. An absentee bid is easily arranged and managed. The client chooses the terms of the bid. David happily proclaims, “Our website is great and we spent a lot of time on it.” David adds, “We're very proud of it and we try to put a lot of background material." Not only does the site include history, but it is also enriched by use of streaming video.

The art is available for viewing online. For those who want a closer look, arrangements can be made to visit the studios in either Toronto or Vancouver. Heffel requires that the artwork be claimed within 7 days but even helps with that for foreign buyers. As David explains, “An out of town buyer would submit a shipping form for the lot, which we then refer to the appropriate shipping company. We take the cheapest and most streamlined [method] in facilitating a shipment of the work.”

Heffel Fine Art Auction House

www.heffel.com

© 2003 International Art Treasures Web Magazine, All Rights Reserved